Privacy Policy
Effective Date: May 5th, 2025

Baslins Ltd (“Baslins”, “we”, “us”, or “our”) is committed to protecting the privacy of all individuals who:

(i) visit any websites owned and operated by Baslins, including baslins.com and its subdomains (the “Website”);
(ii) engage with our consultancy, strategic advisory, marketing services and any other offerings we provide (the “Services”); and
(iii) communicate with us in relation to our Services or through other channels such as email, social media or telephone (the “Communications”).

Collectively, the Website, Services, and Communications are referred to as the “Baslins Platform” or “Platform” in this Privacy Policy.

It is our policy to respect and protect your privacy and personal data. This Privacy Policy has been established to describe what information we collect, how we use it, and the choices you have with respect to your personal information.

By using the Platform, you agree to the terms of this Privacy Policy.

Baslins Ltd reserves the right to amend this Privacy Policy at any time. The most recent version will always be available on our Website and we may notify you of material changes via email or on the Platform. Continued use of our Platform following changes constitutes acceptance of those changes.

1. About Us

Baslins Ltd is registered in England and Wales.
Company Number: 16437409
Registered Address: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ
Contact: marinab@baslins.pro

For the purposes of the applicable data protection laws (including the UK GDPR and Data Protection Act 2018), Baslins Ltd is the data controller of your personal information, unless otherwise stated.


2. Personal Information We Collect

2.1 Information You Provide Directly

When using the Platform, you may voluntarily provide us with personal information. This includes:
• Contact information: name, email address, company name, job title, phone number.
• Account information: login details, passwords.
• Payment information: billing address, payment card details (processed via third-party payment processors).
• Communications: details from inquiries, support requests, surveys, or other interactions.

2.2 Information We Collect Automatically

When you use our Website or Services, we automatically collect certain information:
• Device information: IP address, browser type, device identifiers.
• Usage data: pages visited, features used, time spent on pages.
• Location data: approximate location based on IP address.
• Cookies and tracking technologies (see Section 7).

2.3 Information from Third Parties

We may collect information about you from:
• Public sources (e.g. LinkedIn, Companies House).
• Partners or service providers assisting us in delivering the Services.
• Third-party analytics and marketing platforms.

3. How We Use Personal Information

We use your personal information for the following purposes:
• To provide, operate and maintain the Platform and Services.
• To communicate with you, including responding to inquiries and providing support.
• To process payments and send invoices.
• To send marketing and promotional communications (where consent has been given).
• To improve our Platform, Services, and business operations through analytics.
• To ensure security, prevent fraud, and comply with legal obligations.

4. Our Legal Basis for Processing

We process your personal information based on the following lawful bases:

Purpose Legal Basis
Providing the Services and fulfilling contractual obligations Contract
Customer support, communications Legitimate interest
Marketing communications (where you consent) Consent
Complying with laws (e.g. accounting) Legal obligation

You have the right to withdraw consent at any time.

5. Sharing and Disclosure of Personal Information

We do not sell your personal information.
We may share personal information with:
• Service Providers: IT providers, payment processors, cloud storage providers.
• Advisors: Accountants, legal advisors, consultants.
• Regulators and law enforcement: Where required by law.
• Business Transfers: In case of mergers, acquisitions, or asset sales.

All third parties are contractually bound to protect your data and act only on our instructions.

6. International Transfers

Your data may be transferred outside the United Kingdom, including to countries that may not provide the same level of data protection. Where required, we rely on:
• Adequacy decisions from the UK government.
• Standard Contractual Clauses (SCCs) approved by the ICO.

By using our Platform, you consent to this processing and transfer.

7. Cookies and Similar Technologies

We use cookies and similar technologies to:
• Enable functionality (necessary cookies).
• Analyse usage and performance (analytics cookies).
• Personalise marketing (advertising cookies – with consent).

You may control or disable cookies through your browser settings or via our cookie banner.
For more details, refer to our [Cookie Policy].

8. Retention of Personal Information

We retain personal data:
• As long as necessary to provide the Services.
• To comply with our legal and tax obligations (typically 6-7 years).
• Until you withdraw consent or request deletion (where applicable).

After retention periods expire, data is securely deleted or anonymized.

9. Security of Your Information

We implement appropriate technical and organisational measures to protect your personal information, including:
• Encryption during transmission and storage.
• Access control and authentication measures.
• Regular audits and reviews.

However, no method of transmission or storage is 100% secure. We encourage you to also take steps to protect your personal information.

10. Your Rights

You have the following rights under data protection laws:
• Access: Request access to your personal data.
• Correction: Request correction of inaccurate data.
• Erasure: Request deletion of your personal data.
• Restriction: Request restriction of processing.
• Portability: Request transfer to another provider.
• Objection: Object to processing (including marketing).
• Withdraw Consent: Where processing is based on consent.

To exercise your rights, contact marinab@baslins.pro.
You also have the right to complain to the UK Information Commissioner’s Office (ICO).

11. Processing as a Data Processor

In some cases, we may process data on behalf of our clients (e.g. acting as their marketing consultant or platform administrator). In such cases:
• The client is the data controller.
• Baslins Ltd is the data processor acting on instructions.
• Our obligations are governed by contractual terms and data processing agreements.

12. Children

Our Platform and Services are intended for business use only and are not directed at children under the age of 18. We do not knowingly collect personal data from children.

If we become aware that a child has provided us with personal information, we will take steps to delete such data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
We will notify you of material changes by:
• Posting the updated policy on our Website.
• Sending email notifications (where appropriate).

We encourage you to review this Privacy Policy periodically.


14. Contacting Us

If you have any questions about this Privacy Policy or your personal data, please contact:

Baslins Ltd
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UK
marinab@baslins.pro

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